Sponsorship & Advertising

Partnering with MWR onboard NAS Lemoore puts you in direct contact with more than 8,000 active duty military, reservists, retirees and DoD civilians at their workplaces, home and online. Annually, $654 million flows into Kings and Fresno counteis’ economy from the military.

Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.



Here is a snapshot of our active duty military across the nation:

  • 73% of active duty is male, average age is 26 and average length of service is 10.2 years
  • 73% live off base
  • 55% are married
  • 74% are ranked E-4 and above
  • 15% are officers
  • 91% have major credit cards
  • 80% own their own vehicles
  • 61% plan on buying a new vehicle within 12 months
  • 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
  • 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
  • 93% average 2.5 trips per year on civilian airlines
  • 88% plan on buying video, stereos or speakers
  • 48% plan on buying a personal computer
  • 18% perform their own auto maintenance





MWR moviegoers have the best deal in town - FREE first-run movies daily for Sailors and families at NAS Lemoore's MWR Movie Theater. Let us feature your product or service ad in our 30-45 minute pre-feature advertising program of slides and video advertising. Usually filling the theater 15-30 minutes early, this 'captive' audience will see your vibrant, full-color advertisement for 30 or 15 seconds on our full-size, digital, 3-D movie screen that delivers superior picture and sound quality. The MWR Theater shows FREE first-run movies, airs 20 movies monthly and has a capacity of 1,000 patrons. From the family enjoying a budget-friendly evening together, married couples to single Sailors and their friends, your theater advertisement will reach each of them at least three times per movie. With approximately 2,724 movie goers attending monthly, your message will have at least 150 exposures a day. Total monthly exposures will average 4,500 or more for a 30 or 15-second movie slide.
MONTHLY RATE: (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file)  
Slide $500
15-second video spot $550
30-second video spot $600



MWR is a well-know and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons. On board NAS Lemoore, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure each and every month. Build brand awareness at MWR's base fitness and sports centers used by 24,518 monthly. Display your company's advertising message at the outdoor adventure center, RV storage and auto skills center to reach a combined average of 6,125 patrons a month. Reach 3,180 junior enlisted active duty Sailors monthly at the base Liberty Center which has programs and special events, access to the internet, movies and video games. At the bowling and recreation center your message will be seen by more than 3,179 patrons during open bowling, kids “Bumper Bowl” program, Liberty “ Extreme Bowling”, professional leagues for both adults and youth, Captain’s Cup, mixed men’s and women’s tournaments, and special events held monthly for all ages. Display your advertising message at all of these NAS Lemoore's MWR facilities for a total annual exposure of more than 444,000.


BANNERS (6'W X 3'H)  
Sports & Fitness Facilities (2) $500
Liberty Center $300
Outdoor Adventure Center $450
Auto Skills Center $150
Bowling Recreation Center $400
RV Storage Fenceline $300
POSTERS (22"W X 28"H)  
Outdoor Adventure Center $400
Liberty Center $150
Sports & Fitness Facilities (2) $350
Auto Skills Center $125
Bowling Recreation Center $250
Sports & Fitness Facilities (2) $250
Liberty Center $100
Outdoor Adventure Center $200
Auto Skills Center $100
Bowling Recreation Center $150
Sports & Fitness Facilities (2) $250
Liberty Center $100
Outdoor Adventure Center $200
Auto Skills Center $100
Bowling Recreation Center $150
(Rates are reduced with frequency)

Navy Region Southwest Services Directory

Navy Region Southwest, Fleet & Family Support Programs (FFR) offers an annual base services directory (45,000 published) for personnel and their families throughout the state of California and Fallon, Nevada. This approximately 24-page full-color publication is distributed through Navy Welcome Aboard packets, Housing Service Centers, bachelor housing, MWR, Fleet & Family Support centers, and NEX facilities. Download or view the current directory on the regional website (navylifesw.com). Ad space is limited, with camera-ready art due April 11, 2014. Issue date is June 2014.
Full-Color Ad PDF, TIFF, JPEG and CMYK formats; 300 dpi  
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3½"h $1,500
Full-Page Back Cover - 4 1/8"w x 7"h $4,000
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3 1/2"h $1,500


Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day. Transform MWR's vehicle into your company's traveling billboard. Wrapped with your advertisement, it will be seen by up to 1,500 base personnel daily while making deliveries to MWR facilities and Child Development Homes support staff uses MWR's vehicle to travel off the base. When not in use, MWR's vehicle, with your advertising message, will be parked in a high-traffic location, for an estimated 500 exposures daily. Receive up to 60,000 exposures a month and 720,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days. Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.
MWR Marketing Vehicle $3,000





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Partner with Navy MWR to enhance events for our military community while gaining valuable promotional benefits for your business.



MWR movie theaters are open to all active duty, reservists, retirees, dependents, DoD civilians, their sponsored guests, and individual contractors. Come one, come all... just come hungry! That's how we keep our movies FREE!



Discount tickets to most Southern California attractions are available at special prices just for the military. Roller coasters, water slides and live entertainment venues are just a few of the ticket offerings.


Job Opportunities

Join our team! Check out our current Fleet & Family Readiness job openings.